Guotian Liu and Jinsida Group Co., Ltd.—To Keep Lucid Waters and Lush Mountains for the Next Generation

Hua Bai () and Jing Wang
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Hua Bai: Beihang University
Jing Wang: Beihang University

Chapter 4 in Entrepreneurship in the Asia-Pacific: Case Studies, 2020, pp 71-91 from Springer

Abstract: Abstract This case study shows the development of Jinsida Group Corporation and the growth path of its founder Guotian Liu, who is the former “king of textile printing and dyeing”, then the “king of seeding and tree planting” and today the “environmental protection expert”. Guotian Liu is willful, romantic and poetic as an entrepreneur, although entrepreneurs are supposed to be practical and focused. Only when we have learned about and fully comprehend his experience and his concept of entrepreneurship can we understand how he has been stick to his value and never been away.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-32-9362-5_4

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DOI: 10.1007/978-981-32-9362-5_4

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