Toshikazu Saito and RENAISSANCE—A Company for Creating Something to Live for Through a Fun and Active Lifestyle

Daisuke Sugiyama () and Michitaka Kosaka ()
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Daisuke Sugiyama: NCI SYSTEMS Integration, Inc.
Michitaka Kosaka: Japan Advanced Institute of Science and Technology

Chapter 9 in Entrepreneurship in the Asia-Pacific: Case Studies, 2020, pp 171-190 from Springer

Abstract: Abstract This chapter covers the entrepreneurship of Mr. Toshikazu Saito who founded a sport and health business to help people realize an active healthy lifestyle for well-being. This case shows new values reflecting the demands of the times through an in-house venture business. He launched the sports club based on the the concept of RENAISSANCE—revitalization of humanity’. This is an interesting example of an advanced service model that provides people a place as a sports club and a community. Our analysis showed the concept of RENAISSANCE is not feasible from a mere economic marketing standpoint but rather by reflecting the “strong desire” and the leadership of the founder.

Date: 2020
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-32-9362-5_9

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DOI: 10.1007/978-981-32-9362-5_9

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