Market Design for Tourism Products and Services in Bangladesh: An Ecotourism Perspective on Sylhet

Mallika Roy () and Runa Saha
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Mallika Roy: City University of Hong Kong
Runa Saha: University of Chittagong

Chapter Chapter 16 in Tourism Products and Services in Bangladesh, 2021, pp 365-396 from Springer

Abstract: Abstract This paper prospects at the relating issue of value appraisal of tourism products and services. In a rapid changing advanced and globalized world, tourism is now one of the evidential factors of the economic growth. The paper investigates some distinct product/service segments in tourism (i.e. nature-based, cultural and community-based, volunteer and educational, backpackers and youth, adventure, high-end etc.). The research also evaluates the components of each sector of Bangladesh. In light of these discoveries; the investigation outlines a market design where a wide scope of marketing tools, techniques, and strategies that Bangladesh can use to develop tourism industry not only in numbers but also in the quality of tourists. The motivation behind this examination is to focus on market data and strategies to assist tourism business in Bangladesh. Firstly, we analyzed the existing tourism market and its pattern of products and services. Secondly, we characterized the end consumer of tourism products and their purchasing behavior according to motivation based and ethical based tourism. Thirdly, we analyzed the potentiality of the tourism market in Bangladesh from a global perspective. Finally, we recommended how to promote potential tourism products and services more efficiently and effectively with the use of limited resources. In Bangladesh tourism is still flourishing sector and has some problems to associate with the available of data. So, the methodology for this study required two approaches: Desk approaches including meta-analysis and In-depth interview approaches of selected markets. Econometric analysis, SFA matrix and a market design have been developed by authors. Every industry has distinct market design to promote products and services- tourism industry is no exception. According to our study, score of terrestrial and fresh water in Sylhet division is much nearer. We also recommended marketing design for tourism products and services in Bangladesh. The findings of this study will help to policymakers to identify a combination of marketing tools and strategies that can help them to make tourist attractions policy and proper resource utilization policy for maximum return. This research boils down much of the previous discussion into a concise summary of some key marketing points to be used for promoting potential tourism products and services.

Keywords: Tourism; Market design; Products; Services; Desk approaches; Bangladesh (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-33-4279-8_16

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DOI: 10.1007/978-981-33-4279-8_16

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