Marketing Strategies and Suggestions for Tourism Products and Services in Bangladesh

Zakia Sharmin ()
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Zakia Sharmin: University of Chittagong

Chapter Chapter 19 in Tourism Products and Services in Bangladesh, 2021, pp 433-444 from Springer

Abstract: Abstract Tourism products are something that can be offered to tourists to visit a tourist destination. It includes a country’s tourist attractions, transport, and accommodation, and entertainment which results in customer satisfaction. Bangladesh is a country having a lots of attractive tourist spots. Bangladesh has tremendous potential for becoming a superb international tourist spot, however the tourism sector of Bangladesh has not made enough progress over the period. The reason is the lack of relevant infrastructure cannot support the development and progress of tourism products of Bangladesh. Tourism sector of Bangladesh needs to be boosted up through strategic management. This paper mainly intends to find and evaluate various aspects of marketing strategies and suggestion for tourism products and services of Bangladesh, as well as try to provide some recommendations for developing proper tourism products to attain the highest development in tourism sector. The study is based on secondary data sources. Secondary data will be collected from Research reports, Journals, Newspaper, websites and report of various tourism institution of Bangladesh that will indicate in the reference.

Keywords: Tourism products; Marketing strategy; Suggestion; Development; Tourism services (search for similar items in EconPapers)
Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-33-4279-8_19

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DOI: 10.1007/978-981-33-4279-8_19

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