Consumer Behavior and Financial Marketing

Tomohiro Senda and Miwa Takemura ()
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Tomohiro Senda: Mizuho Bank Ltd
Miwa Takemura: Mizuho Bank Ltd

Chapter Chapter 4 in The Economics of Fintech, 2021, pp 55-66 from Springer

Abstract: Abstract Marketing entails gaining an understanding of consumer behavior and leveraging that understanding to establish means of making consumers want to use your products or services.

Date: 2021
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-33-4913-1_4

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DOI: 10.1007/978-981-33-4913-1_4

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