EconPapers    
Economics at your fingertips  
 

Attracting and Retaining Staff: The Role of Branding and Industry Image

Michelle Wallace (), Ian Lings (), Roslyn Cameron () and Neroli Sheldon ()
Additional contact information
Michelle Wallace: Southern Cross University
Ian Lings: Queensland University of Technology
Roslyn Cameron: Central Queensland University
Neroli Sheldon: Southern Cross University

Chapter 2 in Workforce Development, 2014, pp 19-36 from Springer

Abstract: Abstract In increasingly competitive labour markets, attracting and retaining talent has become a prime concern of organisations. Employers need to understand the range of factors that influence career decision making and the role of employer branding in attracting human capital that best fits and contributes to the strategic aims of an organisation. This chapter identifies the changing factors that attract people to certain employment and industries and discusses the importance of aligning employer branding with employee branding to create a strong, genuine and lasting employer brand. Whilst organisations have long used marketing and branding practices to engender loyalty in customers, they are increasingly expanding this activity to differentiate organisations and make them attractive from an employee perspective. This chapter discusses employer branding and industry image as two important components of attraction strategies and describes ways companies can maximise their brand awareness in the employment market to both current and future employees.

Keywords: Brand Equity; Psychological Contract; Brand Image; Potential Employee; Corporate Brand (search for similar items in EconPapers)
Date: 2014
References: Add references at CitEc
Citations: View citations in EconPapers (5)

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-4560-58-0_2

Ordering information: This item can be ordered from
http://www.springer.com/9789814560580

DOI: 10.1007/978-981-4560-58-0_2

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

 
Page updated 2025-03-23
Handle: RePEc:spr:sprchp:978-981-4560-58-0_2