Determining the Factor Affecting Stock Investment Decision of Potential Women Investors in Indonesian

Linda Ariany Mahastanti () and Edy Hariady ()
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Linda Ariany Mahastanti: Satya Wacana Christian University
Edy Hariady: Satya Wacana Christian University

Chapter 31 in Proceedings of the International Conference on Managing the Asian Century, 2013, pp 275-282 from Springer

Abstract: Abstract Investor in Indonesia there are not many women. It make Jakarta Stock Exchange (JSX) have special program to make promotion for potential women investor. In recent years Indonesian have a new phenomenon that there are many women have been working. Women not only become housewife but also can be work to make additional income in the family. This make women become potential investors for JSX that there are not happened in the past view years ago. This research used theory of planned behavior to describe more deeply about the link between beliefs and behavior. The theory states that attitude toward behavior, subjective norms, and perceived behavioral control, together shape an individual’s behavioral intentions. The study used a self-administered questionnaire of a sample of women lecturer in university. Data will be analyzed with regression technique. This result indicated that only perceived behavioral control and risk preference influencing intention to buy financial product but not with subjective norms and attitudes.

Keywords: Theory of planned behavior; Financial literacy; Risk preference (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-4560-61-0_31

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DOI: 10.1007/978-981-4560-61-0_31

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