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Major Sporting Events and National Pride: A Comparison Between the London 2012 Olympics and Singapore 2010 Youth Olympic Games

H. K. Leng () and H. Hopfl ()
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H. K. Leng: Nanyang Technological University
H. Hopfl: University of Essex

Chapter 59 in Proceedings of the International Conference on Managing the Asian Century, 2013, pp 531-537 from Springer

Abstract: Abstract Hosting a major sporting event has both economic and social benefits for the host country. A recent study on the Singapore 2010 Youth Olympic Games showed that there is an increase in national pride following the hosting of the event. The aim of this study is to examine whether this finding is replicated following the hosting of the 2012 London Olympics. The study is a two-stage survey involving students from a university in the United Kingdom. The first survey was administered six months prior to the Olympics to establish the level of national pride of students in the university. The same survey instrument was administered again six months after the Olympics. Statistical tests showed that there is no significant difference in national pride from the two surveys. This suggests that the relationship between hosting a major sporting event and national pride is more complex than what has been suggested in earlier studies.

Keywords: Host Country; National Identity; Olympic Game; Sport Event; International Social Survey Program (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-4560-61-0_59

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DOI: 10.1007/978-981-4560-61-0_59

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