Tourists’ ‘Me Time’ in Asian Spas

Jenny H. Panchal ()
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Jenny H. Panchal: JCU

Chapter 63 in Proceedings of the International Conference on Managing the Asian Century, 2013, pp 567-573 from Springer

Abstract: Abstract The Asian spa is a rapidly growing segment in tourism, which has received much attention from various sectors. This paper focuses on tourist spa-goers in the South and Southeast Asian region. More specifically, it aims to profile spa-going tourists based on their previous spa-experience. In segmenting the spa-going tourists, concepts from the literature and an industry report were used. The second aim is concerned with identifying the benefits that tourists have achieved as a result of their spa experiences. The findings of the study of 137 tourists in South and Southeast Asian countries consist of establishing three distinct types of tourist spa-goers (high, moderate and low experience). Broadly, the findings also suggest that spa experiences are beneficial to tourists’ well-being and the travel experience as a whole.

Keywords: Standard Deviation Score; Important Motive; International Tourist; Southeast Asian Country; Motivation Construct (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-4560-61-0_63

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DOI: 10.1007/978-981-4560-61-0_63

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