A Critical Review of Cultural Stereotypes Underpinning Research on Self-Construal and Cognitive Dissonance

Jamie J.Y. Lee () and Senthu Jeyaraj ()
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Jamie J.Y. Lee: James Cook University
Senthu Jeyaraj: OrgCognisance

Chapter 70 in Proceedings of the International Conference on Managing the Asian Century, 2013, pp 629-635 from Springer

Abstract: Abstract Prior cross-cultural dissonance research has relied on cultural stereotypes and assumed that participants from Western cultures are individualistic and have independent self-construals while participants from Asian cultures are collectivistic and have interdependent self-construals. The present article provides a critique of the theory of independent and interdependent self-construals as well as prior cross-cultural research on dissonance, and suggests using self-construal priming to avoid relying on cultural stereotypes in accounting for differences in dissonance experienced. Implications and future research directions are discussed.

Keywords: Cognitive dissonance; Culture; Cultural stereotypes; Self-construal; Priming (search for similar items in EconPapers)
Date: 2013
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-4560-61-0_70

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DOI: 10.1007/978-981-4560-61-0_70

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