Discourse of Reason

Kimio Kase (), Flavio Escóbar () and Armando Gumucio ()
Additional contact information
Kimio Kase: International University of Japan
Flavio Escóbar: la Universidad Católica Boliviana
Armando Gumucio: COMVERSA

Chapter Chapter 8 in Samuel Doria Medina's Management Trajectory: A Clue to the Mintzberg-Ansoff-Goold Polemic, 2026, pp 203-250 from Springer

Abstract: Abstract 1. Strategy as Story-Telling Samuel Doria Medina believes strategy is a narrative process, not a rational framework. It’s constructed through metaphors, analogies, and personal meaning. Strategy evolves from trial-and-error tactics to a philosophical endeavour, where coherence, meaning, and moral consistency guide business choices. 2. Mental Maps Guide Action SDM makes decisions using internalised representations of reality—mental models shaped by past experiences and evolving interpretations of events. 3. Making Sense of Chaos Rather than imposing control, SDM embraces ambiguity, using intuitive reasoning and bricolage to craft practical responses in uncertain contexts. 4. Mortality as Motivator Death is a recurring lens in SDM’s worldview—used not for fear, but as a clarifier of purpose, urgency, and legacy. 5. Ethics Shape Enterprise SDM’s strategic intent is guided by a moral compass, often prioritising societal contribution and institutional integrity over short-term gain.

Date: 2026
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DOI: 10.1007/978-981-95-3094-6_8

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