Foodmandu: From Clicks to Cuisine in Nepal’s Food Industry

Jashim Uddin Ahmed (), Anisur R. Faroque (), Samsul Islam () and Shashi Shekhar Acharya ()
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Jashim Uddin Ahmed: North South University, Department of Management, School of Business and Economics
Anisur R. Faroque: University of Vaasa, School of Marketing and Communication
Samsul Islam: Northern Alberta Institute of Technology (NAIT), JR Shaw School of Business
Shashi Shekhar Acharya: Nepal Administrative Staff College

A chapter in Business and Management in Asia: Opportunities and Entrepreneurship, 2026, pp 135-151 from Springer

Abstract: Abstract Foodmandu is Nepal’s first food delivery service platform, aimed at addressing the time constraints and logistical challenges faced by busy professionals and individuals. With an intuitive digital interface for ordering from a wide range of restaurants in the Kathmandu Valley, Foodmandu has steadily expanded its network. The company’s innovative business model combines both “business-to-consumer” (B2C) and “business-to-business” (B2B) strategies, integrating restaurant partnerships, logistics, and delivery operations. Beyond providing convenience, the company has contributed to Nepal’s digital transformation, local employment generation, and the evolution of the e-commerce ecosystem. This case study traces Foodmandu’s growth trajectory from its inception to becoming a market leader, examining its strategic innovations, operational challenges, and future prospects. Emphasis is placed on the importance of technological adaptation, customer-centric service design, and resilience in navigating market volatility. As Foodmandu expands into new verticals such as grocery delivery, its story offers critical insights into the dynamics of digital entrepreneurship in emerging markets.

Keywords: Foodmandu; Nepal; Online food delivery; Urban consumer; E-commerce business (search for similar items in EconPapers)
Date: 2026
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DOI: 10.1007/978-981-95-4909-2_8

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