Navigating the Startup Funding Cycle

Timothy Hor (), Dimo Dimov (), Georges Romme () and James Skinner ()
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Timothy Hor: RMIT University, School of Management
Dimo Dimov: University of Bath, School of Management
Georges Romme: Eindhoven University of Technology, Industrial Engineering & Innovation Sciences
James Skinner: University of Newcastle Australia, Newcastle Business School

Chapter Chapter 2 in Startup Fundraising Decoded, 2026, pp 19-54 from Springer

Abstract: Abstract This chapter maps the entrepreneurial funding journey from pre-seed through Series A, revealing how investor expectations evolve dramatically at each stage—from backing vision and founder credibility at pre-seed, to demanding product-market fit at seed, to requiring proven scalability and robust growth metrics at Series A. Through nine detailed case studies spanning successes like Q1’s serendipitous path to unicorn status and cautionary tales like M1’s premature equity dilution, the chapter distills seven critical insights: fundraising as strategic journey rather than sprint, validating before scaling, refining narrative, preserving equity, selecting relationship-focused investors, managing governance trade-offs, and planning exits early. These real founder experiences—including 15-year journeys to public markets and 67-month fundraising marathons—reveal consistent patterns around strategic clarity, investment readiness, and process discipline that provide entrepreneurs with practical wisdom for navigating what many call the “Valley of Death” and emerging with the capital needed to scale.

Date: 2026
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DOI: 10.1007/978-981-95-5597-0_2

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