Continuous Innovation and Strategy

David Vander (), Rahat Munir () and Stephen Brammer ()
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David Vander: Macquarie University
Rahat Munir: Macquarie University
Stephen Brammer: University of Bath, School of Management

Chapter 7 in Digital Economy Dynamics, 2026, pp 203-241 from Springer

Abstract: Abstract This chapter is the third and final of three empirical chapters. It outlines ‘where’ strategy methods in the digital economy are occurring, particularly the nested and generative nexus of strategy and innovation. The chapter details how in the digital economy, strategy and innovation coalesce into a much more comprehensive, integrated and accelerated capability across the entire organisation and involve all actors.

Date: 2026
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DOI: 10.1007/978-981-95-7397-4_7

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