Company Strategy Choices: Rapid Expansion vs. Quality Over Quantity

Xinwei Cao ()
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Xinwei Cao: Jiangnan University

Chapter Chapter 14 in Modern Business Management, 2025, pp 127-134 from Springer

Abstract: Abstract This chapter delves into the application of the r/K selection theory from ecology to business strategy. It discusses how companies, depending on their market environment, must choose between rapid expansion (r-selection) or a more refined, quality-focused approach (K-selection). The chapter explains the conditions under which each strategy might be beneficial, such as unstable or emerging markets favoring r-selection strategies, and stable, resource-rich environments where K-selection is more appropriate.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-96-0594-1_14

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DOI: 10.1007/978-981-96-0594-1_14

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