EconPapers    
Economics at your fingertips  
 

Reinvigorating Asia’s Tourism Industry: Strategies for Sustainable Post-pandemic Recovery

Ipseeta Satpathy (), Arpita Nayak () and Md. Zahir Uddin Arif ()
Additional contact information
Ipseeta Satpathy: Kalinga Institute of Industrial Technology (KIIT) Deemed to be University
Arpita Nayak: KIIT DU
Md. Zahir Uddin Arif: Jagannath University

A chapter in Resurgence and Sustainable Development of Asian Markets in the New Normal, 2025, pp 3-23 from Springer

Abstract: Abstract Purpose This study aims to investigate and assess methods for the sustained revival of Asia’s tourism industry in the aftermath of the pandemic. It evaluates the repercussions of COVID-19 on the tourism industry and pinpoints essential strategies for rejuvenating the industry, with an emphasis on long-lasting sustainability. Methodology The researchers examined a large number of studies utilizing three major databases: Scopus (Science Direct), Web of Science, and Google Scholar. The search keywords include “COVID-19”, “digitalization”, “digital transformation”, “pandemic effect”, “responsible tourism”, “tourism sustainability”, “tourism sector”, and “post-pandemic strategies”, yielding a total of 128 articles as an initial selection from 2018 to June 2024. Finally, after screening and filtering, 36 articles relevant to the study’s focus were selected for in-depth analysis. The articles were retrieved from the databases and then screened and filtered according to inclusion and exclusion criteria. The key inclusion criteria included relevance to the scope of the study, publication year, and full-text article availability. Findings The study proposes a comprehensive strategic plan for Asia’s tourism industry after the pandemic, balancing economic development with local welfare and environmental sustainability, and promoting innovation and strategic partnerships. Limitations The use of terms like “COVID-19,” “pandemic,” “digital transformation,” “responsible tourism,” “tourism sector,” and “sustainability” may have overlooked other relevant articles. Implications The study implied that the rights of unfair treatment and integration of persons in rehabilitation programs are the focus of the research. It endorses struggling groups and aims at narrowing down the gap between people in society. The study also offers a way of restoring the Asiatic touring business after the epidemic dented it severely. Originality/Value The study compiles existing literature on how to sustainably support the recovery of Asia’s tourist industry from the epidemic. It seeks to establish the problems and prospects that emerge. As a result of the collection of information from various sources, it seeks to present an overview of the Asian market’s tourist recovery measures. Drawing from various academic publications, it provides a holistic perspective and highlights effective strategies for policymakers and stakeholders to revitalize the tourism industry sustainably.

Keywords: COVID-19; Digital transformation; Pandemic; Responsible tourism; Sustainability; Tourism sector (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-96-1785-2_1

Ordering information: This item can be ordered from
http://www.springer.com/9789819617852

DOI: 10.1007/978-981-96-1785-2_1

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().

 
Page updated 2025-05-19
Handle: RePEc:spr:sprchp:978-981-96-1785-2_1