Entrepreneurial Orientation Theory: A Theory Toward Deconstructing the Micro-Foundation of Innovation-Driven Entrepreneurship

Baobao Dong, Xing Peng and Qi Cao
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Baobao Dong: Jilin University
Xing Peng: Jilin University
Qi Cao: Jilin University

Chapter Chapter 20 in A Theoretical Foundation for Innovation-Driven Entrepreneurship, 2025, pp 199-207 from Springer

Abstract: Abstract As industries undergo rapid evolution and the innovation landscape shifts, ventures are increasingly prioritizing innovation-driven entrepreneurship. These ventures view entrepreneurial orientation (EO) as a pivotal navigation tool for guiding their entrepreneurial pursuits (Dong et al., Industrial Marketing Management 88:173–185, 2020). EO emerges as a foundational concept for comprehending the strategic choices of these emerging enterprises and elucidating the micro-foundations of innovation-driven entrepreneurship. Notwithstanding its significance, the exploration of EO within the realm of innovation-driven entrepreneurship remains scant. This deficiency primarily stems from the present framing of EO, which is constrained in scope. Specifically, the existing framing neglects the intricate multilevel and multi-agent interactions inherent in entrepreneurial endeavors. These interactions often transcend organizational confines, extending even to the broader ecosystem level. To bridge this knowledge gap, a comprehensive review of EO within the entrepreneurship domain is imperative. Such a review promises to offer fresh perspectives that can reframe our understanding of EO and enhance our appreciation for its profound importance in driving innovation-focused entrepreneurial ventures.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-96-3133-9_20

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DOI: 10.1007/978-981-96-3133-9_20

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