The Concept of Organizational Creativity and Its Role in Enhancing Organizational Reputation

Majd Ibrahim AlZboon ()
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Majd Ibrahim AlZboon: Al Al-Bayt University

A chapter in Innovative Law and Business in the Digital Era, 2025, pp 251-260 from Springer

Abstract: Abstract Organizational creativity is one of the main pillars for enhancing the competitiveness of organizations in the contemporary business environment. This concept represents the organization's ability to adopt innovative ideas and methods to improve operations and services, which contributes to achieving its goals efficiently and effectively. Organizational creativity plays a crucial role in building a positive reputation for the organization by improving product quality, enhancing customer satisfaction, and raising the level of employee loyalty. It also contributes to enhancing the organization's image as a dynamic environment capable of adapting to changes and stimulating innovation. Thus, organizational creativity becomes a strategic factor that contributes to enhancing the organization's reputation and consolidating its position in the market.

Keywords: Organizational creativity; Innovation in organizations; Corporate reputation; Competitive advantage; Business innovation; Creative thinking (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-96-5773-5_24

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DOI: 10.1007/978-981-96-5773-5_24

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