Supporting Policies Related to Rural E-commerce

Shengyu He, Zhenjun Zhao and Si Li
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Shengyu He: Xichang University
Zhenjun Zhao: Xichang University, School of Economics and Management
Si Li: Xichang University, School of Economics and Management

Chapter 35 in Handbook of E-commerce in China, 2025, pp 769-784 from Springer

Abstract: Abstract The chapter provides a detailed chronological analysis of China’s rural e-commerce policies since 2010, showcasing the government’s consistent support and the evolution of policy focus. Key initiatives like “e-commerce into rural comprehensive demonstration work” and “Internet + agriculture” are explored, illustrating their contribution to infrastructure development, talent cultivation, and market expansion. The analysis demonstrates how these policies foster a favorable ecosystem for sustainable and robust rural e-commerce growth in China.

Keywords: Rural e-commerce; Rural revitalization; Policy analysis (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-96-7629-3_35

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DOI: 10.1007/978-981-96-7629-3_35

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