Achievements of Rural E-commerce Development

Shengyu He, Zhenjun Zhao and Si Li
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Shengyu He: Xichang University
Zhenjun Zhao: School of Economics and Management, Xichang University
Si Li: School of Economics and Management, Xichang University

Chapter 38 in Handbook of E-commerce in China, 2025, pp 799-812 from Springer

Abstract: Abstract The chapter provides a detailed account of the achievements of rural e-commerce development. It highlights the rapid growth of the industry, expanding coverage, and diversification of business models, leading to a well-established rural e-commerce industrial chain. The chapter further emphasizes the significant impact of rural e-commerce as a vital channel for invigorating urban and rural markets, a key driver of the rural digital economy, and a powerful tool for poverty alleviation. It underscores the role of rural e-commerce in navigating challenges like the COVID-19 pandemic and its contribution to building a new development paradigm.

Keywords: Rural e-commerce; Economic Impact; Achievements (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/978-981-96-7629-3_38

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