Typical Cases of Rural E-commerce Businesses

Wenli Li () and Ying Li ()
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Wenli Li: Dalian University of Technology
Ying Li: Dalian University of Technology, School of Economics and Management

Chapter 47 in Handbook of E-commerce in China, 2025, pp 985-1001 from Springer

Abstract: Abstract This chapter deeply explores the successful cases of rural e-commerce in China and comprehensively demonstrates how e-commerce can effectively promote rural economic development and increase farmers’ income and wealth. By analyzing a number of typical cases, this chapter reveals the positive role of rural e-commerce in promoting industrial upgrading, expanding sales channels, and increasing farmers’ income.

Keywords: Live broadcast operation to help farmers; Rural e-commerce platform; Rural e-commerce talent training (search for similar items in EconPapers)
Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-96-7629-3_47

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DOI: 10.1007/978-981-96-7629-3_47

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