Digital Economy, E-commerce, and Digitalization

Min Zuo () and Shaoyi Song ()
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Min Zuo: Beijing Wuzi University
Shaoyi Song: Beijing Technology and Business University, School of Computer and Artificial Intelligence

Chapter 48 in Handbook of E-commerce in China, 2025, pp 1005-1040 from Springer

Abstract: Abstract Digitization is the process of converting traditional physical assets and value-creation activities into digital formats. By digitizing their operations and resources, organizations can offer services that are swifter, more precise, and tailored to individual needs. This transformation aims to enhance efficiency and reduce costs, enabling organizations to thrive amidst market volatility and consumer demands, thereby securing a competitive edge. Digitization lays the groundwork for the e-commerce and digital economy, establishing the essential conditions for their growth. This section delves into the interplay between digitization and e-commerce within the context of the evolving digital economy, examining how the transition to digital, or an organization’s digital transformation, influences various components of the e-commerce framework, including digital supply chain management and digital marketing strategies.

Keywords: Digitization; Digital economy; Digital transformation; Digital supply chain management (D-SCM); Digital customer relationship management (D-CRM); Digital marketing; Digital finance (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/978-981-96-7629-3_48

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