Future Outlook on Cross-Border E-commerce

Meiyu Fang ()
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Meiyu Fang: Zhejiang International Studies University, School of International Business

Chapter 56 in Handbook of E-commerce in China, 2025, pp 1215-1232 from Springer

Abstract: Abstract This section introduces some new research topics in the field of cross-border e-commerce and proposes prospects for future research.

Keywords: Digital upgrade of cross-border e-commerce; CEP; Cross-border e-commerce brand expansion; Digital Marketing (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/978-981-96-7629-3_56

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