Successful Case of Combining Theory and Practice: Case 1—JD.com

Zheng Qin ()
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Zheng Qin: Tsinghua University, School of Software

Chapter 6 in Handbook of E-commerce in China, 2025, pp 95-105 from Springer

Abstract: Abstract In China, the network economy, represented by e-commerce, also began to rise in the early twenty-first century, with numerous companies exploring e-commerce opportunities. With over 20 years of development, Chinese e-commerce has not only undergone a transformative journey from non-existence to prominence but is also leading the global e-commerce landscape in a new wave of business transformation. We will begin by introducing JD.com as a representative of a series of successful e-commerce companies in China.

Keywords: Company; Success; China; JD.com (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/978-981-96-7629-3_6

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