Combination of Theory and Practice: The Case of International E-commerce Enterprises

Jing Fan ()
Additional contact information
Jing Fan: Beijing Foreign Studies University, International Business School

Chapter 60 in Handbook of E-commerce in China, 2025, pp 1309-1333 from Springer

Abstract: Abstract International e-commerce plays an important role in today’s era of globalization. Alibaba, Shein, and TikTok, as hugely influential companies, are leading the e-commerce industry with their unique characteristics and prominent internationalization strategies. These three cases demonstrate how to successfully enter the global market with the help of technological innovation, a strong global network, and an in-depth understanding of international markets. By summarizing these success stories, we can see the internationalization trend of e-commerce and how to succeed in the global market.

Keywords: Practices; International e-commerce enterprises; Case study (search for similar items in EconPapers)
Date: 2025
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-96-7629-3_60

Ordering information: This item can be ordered from
http://www.springer.com/9789819676293

DOI: 10.1007/978-981-96-7629-3_60

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().