Suggestions for International E-commerce Practices

Jing Fan ()
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Jing Fan: Beijing Foreign Studies University, International Business School

Chapter 61 in Handbook of E-commerce in China, 2025, pp 1335-1357 from Springer

Abstract: Abstract Analyzing the internationalization strategies of leading e-commerce players like Alibaba, Shein, TikTok, and DiDi provides practical insights for emerging businesses. These industry giants underscore the significance of localization, innovation, collaboration, and adherence to legal considerations and social responsibilities. By drawing from their experiences, we’ve distilled key principles that form a grounded foundation for businesses venturing into global markets. We hope these can inform the practical recommendations for a successful internationalization journey.

Keywords: Global market; Business strategy; Practical insights (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/978-981-96-7629-3_61

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