Successful Case of Combining Theory and Practice: Case 3—Meituan

Zheng Qin ()
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Zheng Qin: Tsinghua University, School of Software

Chapter 8 in Handbook of E-commerce in China, 2025, pp 119-128 from Springer

Abstract: Abstract “New retail” is a concept first introduced at the Yunqi Conference in Hangzhou in October 2016. It represents a fully integrated business model that combines online, offline, and logistics, and it belongs to the O2On (Online to Offline) e-commerce model. Among the many e-commerce enterprises in China exploring new retail, Meituan is one of the early adopters of O2On e-commerce. This chapter mainly introduces Meituan’s development, business operations, and innovations.

Keywords: New retail; Business operation; Innovation (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/978-981-96-7629-3_8

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