Successful Case of Combining Theory and Practice: Case 4—TicTok

Zheng Qin ()
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Zheng Qin: Tsinghua University, School of Software

Chapter 9 in Handbook of E-commerce in China, 2025, pp 129-136 from Springer

Abstract: Abstract TicTok is a dynamic live-streaming e-commerce platform, seamlessly merging entertainment and shopping. It is an app product under ByteDance, which was launched on September 20, 2016, and quickly became a nationwide favorite short video platform, leading the trend of live-streaming e-commerce at home and abroad. This chapter mainly introduces the development and commercial operation of TicTok.

Keywords: Live-streaming; Business operation; Innovation (search for similar items in EconPapers)
Date: 2025
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DOI: 10.1007/978-981-96-7629-3_9

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