Creating Value in Competitive Markets

Rudolf Tjandra () and Amalia E. Maulana ()
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Rudolf Tjandra: Kalbe Group
Amalia E. Maulana: BINUS University

Chapter Chapter 4 in Navigating ASEAN, 2025, pp 33-47 from Springer

Abstract: Abstract In the highly competitive and dynamic FMCG markets of ASEANASEAN, standing out is no small feat. Brands constantly face the challenge of making themselves relevant to increasingly discerning consumers.

Date: 2025
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DOI: 10.1007/978-981-96-9701-4_4

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