Cracking the Code of Consumer Choices

Rudolf Tjandra () and Amalia E. Maulana ()
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Rudolf Tjandra: Kalbe Group
Amalia E. Maulana: BINUS University

Chapter Chapter 5 in Navigating ASEAN, 2025, pp 49-62 from Springer

Abstract: Abstract Or maybe you have stuck with a certain app or service, not because of its fancy features, but because it just works when you need it most. That’s the beauty of products that fit perfectly into our lives—they solve a real problem at just the right moment.

Date: 2025
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DOI: 10.1007/978-981-96-9701-4_5

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