Assessing the Recreational and Educational Value of Taipei Zoo

Tzu-Yu Tung () and Ya-wen Chiueh ()
Additional contact information
Tzu-Yu Tung: National Tsing Hua University
Ya-wen Chiueh: National Tsing Hua University

Chapter Chapter 7 in Energy Transitions and Climate Change Issues in Asia, 2024, pp 181-202 from Springer

Abstract: Abstract Taipei Zoo is one of the most important tourist destinations in Taiwan. This study uses the Travel Cost Method (TCM) to evaluate the overall recreational value and establish the tourists’ recreational demand model of Taipei Zoo. This study calculates the recreational value generated by the zoo's entertainment and educational functions, which are directly experienced by tourists, using a combination of the TCM and the Analytic Hierarchy Process (AHP). Furthermore, recognizing Taipei Zoo's significant role in animal education, this study also employed Contingent Behavior (CB) to assess how tourists’ behavior changes when experiential education activities are introduced. The results indicate that the introduction of experiential education activities at the zoo next year is expected to increase the recreational value to 43.2 billion NTD, representing a 42% increase compared to the present status.

Keywords: Travel cost method (TCM); Analytic hierarchy process (AHP); Contingent behavior (CB); Taipei zoo; Recreational value (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-1773-6_7

Ordering information: This item can be ordered from
http://www.springer.com/9789819717736

DOI: 10.1007/978-981-97-1773-6_7

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().