From Competitive to Narrative

Noboru Konno ()
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Noboru Konno: Tama University

Chapter Chapter 2 in Kōsō-ryoku: Conceptualizing Capability, 2024, pp 33-52 from Springer

Abstract: Abstract The manner in which economic activities are conducted will be transformed by significant societal changes. In this era of unpredictable existence, corporate management and strategy must be adjusted accordingly. We are seeing days of competition-driven approaches from the twentieth century to the past. Now, the focus is on world-making and building relationships for co-creation. A management system that only focuses on profit and the growth of its own company is no longer sufficient for survival. The importance of sustainability and interdependence is now placed on. As mentioned earlier, the ability to conceptualize ecosystems is crucial. Businesses should see their customers not just as consumers but as social beings. It is essential to clearly articulate their purpose and why they exist as managers.

Date: 2024
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DOI: 10.1007/978-981-97-2831-2_2

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