Eyes and Brain See Things Differently: Optical Illusions

Jeongmin Lee (), Wujin Chu () and Chris Baumann ()
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Jeongmin Lee: Gachon University
Wujin Chu: Seoul National University
Chris Baumann: Macquarie University

Chapter Chapter 9 in The Psychology Behind Design, 2024, pp 131-161 from Springer

Abstract: Abstract Ever heard the saying, “Seeing is believing”? But what if seeing is also deceiving? As explained in the previous chapters, humans have limited cognitive energyCognitive energy and are constrained by bounded rationalityBounded rationality. This cognitive limitation affects not only our decision-making processes but also how we perceive what’s right in front of our eyes.

Date: 2024
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DOI: 10.1007/978-981-97-3426-9_9

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