Health Care Marketing

Syed Amin Tabish
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Syed Amin Tabish: Sher-i-Kashmir Inst. of Medical Sciences

Chapter Chapter 20 in Health Care Management: Principles and Practice, 2024, pp 435-458 from Springer

Abstract: Abstract Healthcare marketing encompasses tactics to attract new patients, engage existing ones, and promote healthcare services. It involves delivering health information, guiding patients through their healthcare journey, and positioning healthcare businesses as brand authorities. To create an effective marketing strategy, understand your audience, analyze the market, set SMART goals, create valuable content, evaluate channels, allocate a budget, measure efforts, and develop a plan. Successful marketing enhances patient experiences, drives growth, and builds brand loyalty in an ever-evolving healthcare landscape. Strategies include consistent branding, optimizing online presence, leveraging social media, and tracking performance metrics.

Date: 2024
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DOI: 10.1007/978-981-97-3879-3_20

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