Strategic Management: In Retrospect and Prospect

Sushil () and Sanjay Dhir
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Sushil: Indian Institute of Technology Delhi
Sanjay Dhir: Indian Institute of Technology Delhi

Chapter Chapter 1 in Strategic Management, 2024, pp 3-16 from Springer

Abstract: Abstract The chapter introduces the concepts of strategy and strategic management. To begin with, it demystifies the idea of strategy and brings out “what strategy is not?”. It takes the two dominant schools, i.e., one rooted in planning, competitive advantageCompetitive advantage, and wealth maximization.

Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-4788-7_1

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DOI: 10.1007/978-981-97-4788-7_1

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