The Reasons Why Consumers Join the SEP
Dandan Lu (),
Lixian Qian () and
Adam Cross ()
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Dandan Lu: Jianghuai Advanced Technology Center
Lixian Qian: Xi’an Jiaotong-Liverpool University
Adam Cross: Xi’an Jiaotong-Liverpool University
Chapter Chapter 4 in Sharing Economy Platforms, 2024, pp 33-46 from Springer
Abstract:
Abstract This chapter endeavors to identify the driving forces behind consumers’ propensity toward joining the sharing economy platforms (SEP). A concerted effort has been made to elucidate pivotal tenets: technological acceptance, consumer ethics, consumption values, and consumer trust, all of which are intrinsically tied to consumer behavior and satisfaction within the SEP. By examining a case study involving two typical bicycle-sharing schemes in Suzhou, China, this investigation sheds light on actionable insights for relevant businesses and governmental entities.
Keywords: Sharing bicycle systems; Technology acceptance; Consumption ethics; Consumption values; Consumer confidence (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-5404-5_4
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DOI: 10.1007/978-981-97-5404-5_4
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