Understanding Prosumers’ Behaviors in SEPs

Weila Cui () and Ruizhi Yuan ()
Additional contact information
Weila Cui: University of Nottingham Ningbo China
Ruizhi Yuan: University of Nottingham Ningbo China

Chapter Chapter 6 in Sharing Economy Platforms, 2024, pp 61-71 from Springer

Abstract: Abstract The sharing economy has given rise to prosumers, who actively participate in both consuming and producing goods and services on collaborative platforms. Understanding prosumer behavior is crucial for sharing economy platforms to create thriving ecosystems. This chapter explores the key factors influencing prosumer behavior, including economic, social, psychological, and platform-specific drivers, and examines the dynamics of prosumer participation and loyalty. Strategies for segmenting the prosumer base and the implications for sharing platforms are also discussed. The case study of Idle Fish, a Chinese secondhand marketplace platform, illustrates successful prosumer engagement strategies and challenges faced. As the sharing economy evolves, platforms that effectively harness the power of prosumption will thrive. Researchers, practitioners, and policymakers must continue exploring prosumption dynamics to create an inclusive, sustainable, and value-creating sharing economy for all stakeholders.

Keywords: Prosumers; Prosumer behavior; Idle Fish; Engagement strategy (search for similar items in EconPapers)
Date: 2024
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-5404-5_6

Ordering information: This item can be ordered from
http://www.springer.com/9789819754045

DOI: 10.1007/978-981-97-5404-5_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().