Factors Influencing the Intention and Behavior to Use E-Wallets of Customers in Ho Chi Minh City

Nguyen Khanh Ngan and Le Dinh Nghi ()
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Nguyen Khanh Ngan: Saigon University
Le Dinh Nghi: Saigon University

A chapter in Disruptive Technology and Business Continuity, 2024, pp 91-101 from Springer

Abstract: Abstract This paper examines the factors affecting customers’ intention and behavior in using E-Wallets in Ho Chi Minh City (HCMC). The study employed a combination of qualitative and quantitative methodologies. The PLS-SEM model demonstrates that intention and behavior are influenced by perceived usefulness, perceived ease of use, attitude toward using mobile payment services, subjective norm, and individual mobility using data from 300 individuals who had first-hand experience with e-wallets. This research proposes meaningful implications for financial managers and marketers, stepping up factors that increase customers’ intention to use E-Wallets in HCMC.

Keywords: Behavior; e-wallets; Intention; Ho Chi Minh City (search for similar items in EconPapers)
Date: 2024
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-5452-6_7

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DOI: 10.1007/978-981-97-5452-6_7

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