Freshippo: Data-Driven Business Model Innovation

Wang Hong and Dominique Turpin
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Wang Hong: China Europe International Business School
Dominique Turpin: China Europe International Business School

A chapter in China-Focused Cases, 2025, pp 1-14 from Springer

Abstract: Abstract In January 2016, the first Freshippo grocery store opened in Shanghai, China. Starting in the second half of 2017, Freshippo entered an era of rapid expansion, opening one store every six days on average.

Date: 2025
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DOI: 10.1007/978-981-97-8580-3_1

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