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SHEIN: Redefining Global Fast Fashion

Wang Hong and Dominique Turpin
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Wang Hong: China Europe International Business School
Dominique Turpin: China Europe International Business School

A chapter in China-Focused Cases, 2025, pp 33-54 from Springer

Abstract: Abstract Syeda Maseeha Qumer of ICFAI Business School developed this case. The case aims to provide the basis for classroom discussion rather than illustrate effective or ineffective handling of a management situation. This case was the Best Case Award of 2021 Global Contest for the Best China-Focused Cases.

Date: 2025
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-97-8580-3_3

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DOI: 10.1007/978-981-97-8580-3_3

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