Navigating EtonHouse Through Crises: The Paradoxical Leadership of Ng Gim Choo

Wang Hong and Dominique Turpin
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Wang Hong: China Europe International Business School
Dominique Turpin: China Europe International Business School

A chapter in China-Focused Cases, 2025, pp 65-79 from Springer

Abstract: Abstract “So what do you think our next step should be?” asked Ng Gim Choo, the founder and managing director of EtonHouse International Education Group (hereinafter “EtonHouse”), at an executive meeting in March 2020. The executives in attendance fell silent, pondering which strategy to take during the coronavirus (COVID–19) pandemic.

Date: 2025
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DOI: 10.1007/978-981-97-8580-3_5

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