Geek+: Challenges and Growth in the World of Autonomous Warehouse Robotics

Wang Hong and Dominique Turpin
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Wang Hong: China Europe International Business School
Dominique Turpin: China Europe International Business School

A chapter in China-Focused Cases, 2025, pp 97-118 from Springer

Abstract: Abstract “What are the key challenges currently encountered by Geek+?” This was the question posed to Yong Zheng, CEO of Beijing Geek+ Science Technology Co., Ltd, in an interview on June 15, 2021, by 21st Century Business Herald, China’s largest commercial newspaper. Zheng listened intently to the question. After careful consideration, he answered, “During the six years of its development, Geek+ has faced many challenges.

Date: 2025
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DOI: 10.1007/978-981-97-8580-3_7

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