Midea in India

Wang Hong and Dominique Turpin
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Wang Hong: China Europe International Business School
Dominique Turpin: China Europe International Business School

A chapter in China-Focused Cases, 2025, pp 137-150 from Springer

Abstract: Abstract On a Friday afternoon in June 2018, Mr. Krishan Sachdev, Managing Director of the Indian joint venture company created by Midea Electric and Carrier (hereafter called “the joint venture company”), and Mr. Wei Li, Vice President responsible for marketing and operations of the joint venture company, were standing on a fan-shaped lawn in the air conditioner production base in Haryana State, engaged in warm conversation.

Date: 2025
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DOI: 10.1007/978-981-97-8580-3_9

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