Chinese Female Athletes and the Expansion of Business in Wuhan Province

Liangyifang Peng and Bhabani Shankar Nayak ()
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Liangyifang Peng: University of Glasgow
Bhabani Shankar Nayak: University for the Creative Arts

Chapter Chapter 6 in China: The Great Transition, 2023, pp 119-146 from Springer

Abstract: Abstract In recent years, there has been an increased concern about the business value of female athletes. China is gradually embracing Western sporting principles because the sporting environment in Western countries is largely liberalised and commercial competitions are more developed. However, in China, research into the business value of female athletes is still in its infancy. The issues affecting the commercial worth of female athletes and the approaches to support female empowerment and the growth of the business value of female athletes in China are therefore examined in the study. The chapter outlines the impacts of Chinese female athletes on the expansion of business value, using Chinese female athletes as an example and including the elements that contribute to the disparities between the Chinese and Western athletic systems.

Keywords: Business value; Female athletes; China (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-0051-0_6

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DOI: 10.1007/978-981-99-0051-0_6

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