Effects of Corporate Social Responsibility on Corporate Reputation, Customer Satisfaction, and Customer Loyalty of Organic Food Industry in Vietnam

Pham Thi Bich Thu ()
Additional contact information
Pham Thi Bich Thu: Hong Duc University

A chapter in Contemporary Economic Issues in Asian Countries: Proceeding of CEIAC 2022, Volume 2, 2023, pp 569-584 from Springer

Abstract: Abstract This study aims to determine the effect of corporate social responsibility (CSR) on consumer satisfaction and customer loyalty toward organic food in Vietnam. The CSR content inherited (Carroll, Business Horizons 34:39–48, 1991)s perspective and was minorly modified by replacing economics responsibility by the responsibility to customers. A survey of 210 consumers of organic food is carried out through the paper based and online based. The findings conclude that CSR has a positive effect on corporate reputation, customer satisfaction, and customer loyalty. Furthermore, corporate reputation and customer satisfaction considered as mediators which then positively impact on customer loyalty. With regard to practical contribution, the study proposes a few implications for enterprises in organic food industry and policy-makers in implementing a good CSR.

Keywords: CSR; Customer satisfaction; Customer loyalty; Corporate reputation (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-0490-7_34

Ordering information: This item can be ordered from
http://www.springer.com/9789819904907

DOI: 10.1007/978-981-99-0490-7_34

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().