An Exploration of the Service Innovation Gap in Swiss Tourism

Thorsten Merkle (), Dominik Lukas Knaus and Chantal Siegrist
Additional contact information
Thorsten Merkle: Zurich University of Applied Sciences
Dominik Lukas Knaus: University of Applied Sciences of the Grisons
Chantal Siegrist: University of Applied Sciences of the Grisons

Chapter Chapter 6 in Entrepreneurship Business Debates, 2023, pp 87-96 from Springer

Abstract: Abstract The pressure to innovate in the tourism industry is increasing. Growing global competition, new challenges and opportunities in the field of digitalisation as well as the dynamic development of society challenge the players in the tourism industry to increase the competitiveness of their own company and the destination. The tourism industry differs from other industries in the tertiary sector in particular in that it is highly fragmented. This results in the necessity of coordinating heterogeneous providers for the provision of services to guests. The Swiss tourism industry is predominantly characterised by small and medium-sized enterprises (SMEs), which often face numerous challenges in terms of the commercial exploitation of products and the implementation of ideas. This limited ability not only to generate new ideas but also to implement them is referred to as the “service innovation gap”. In this chapter, we describe the procedure of an explorative study in the Swiss context with the aim of exploring and better understanding the service innovation gap. Furthermore, we identify success factors for the resource-efficient implementation of innovations in tourism SMEs in an action research approach together with the stakeholders.

Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-1071-7_6

Ordering information: This item can be ordered from
http://www.springer.com/9789819910717

DOI: 10.1007/978-981-99-1071-7_6

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().