The Use of Mobile Technologies for Shopping During the Pre-Covid-19 Pandemic Versus Covid-19 Pandemic Time; A Gender-Based Quantitative Study

Kelaniyage Shihan Dilruk Fernando ()
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Kelaniyage Shihan Dilruk Fernando: University of Szczecin

A chapter in Economics and Finance Readings, 2023, pp 141-154 from Springer

Abstract: Abstract This study aimed to understand the Polish respondents’ mobile buying in terms of the number of mobile shopping transactions during the Covid-19 pandemic time against per-Covid-19 pandemic time based on the respondents’ gender. The objective was to determine whether the Polish female and male mobile shoppers demonstrated an incremental pattern in the average mobile shopping transactions per month during the Covid-19 pandemic versus pre-Covid-19 pandemic time. The quantitative approach dominated the analysis. Accordingly, there was no statistically significant difference in the average mobile shopping transactions per month during the Covid-19 pandemic time between the two groups. However, the results showed that mobile shopping is a solution to cope with the ongoing Covid-19 pandemic, especially among female respondents. Moreover, to understand the influence of the Covid-19 pandemic on female and male mobile shoppers, the author would recommend conducting qualitative studies.

Keywords: Mobile shopping transactions; Polish respondents; Covid-19 pandemic; Consumer behavior (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-1979-6_9

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DOI: 10.1007/978-981-99-1979-6_9

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