Study on the Socio-Demographics of Online Food Delivery: Foodpanda Customers and Its Association with the Frequency and Spending Patterns

Norfazlirda Hairani (fazlirda.h@umk.edu.my), Mardhiah Kamaruddin, Nik Noorhazila Nik Mud, Sarina Ismail and Md Zaki Muhamad Hasan
Additional contact information
Norfazlirda Hairani: Universiti Malaysia Kelantan
Mardhiah Kamaruddin: Universiti Malaysia Kelantan
Nik Noorhazila Nik Mud: Universiti Malaysia Kelantan
Sarina Ismail: Universiti Malaysia Terengganu
Md Zaki Muhamad Hasan: Universiti Malaysia Kelantan

A chapter in Industry Forward and Technology Transformation in Business and Entrepreneurship, 2023, pp 571-580 from Springer

Abstract: Abstract Food retailing in Malaysia is rapidly developing, and the scenario mainly affects the online food delivery market. This study aims to identify the socio-demographic characteristics of the customers who prefer Foodpanda services and their associations with frequency and spending patterns. It was conducted based on the descriptive analysis performed on 306 participants in Kota Kinabalu, Sabah. This study empirically indicates that the association between age, occupation, and frequency of using the Foodpanda service is P

Keywords: Foodpanda; Socio-demographics; Frequency; Spending patterns (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-2337-3_49

Ordering information: This item can be ordered from
http://www.springer.com/9789819923373

DOI: 10.1007/978-981-99-2337-3_49

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla (sonal.shukla@springer.com) and Springer Nature Abstracting and Indexing (indexing@springernature.com).