Influence of Entrepreneurial Leadership on Successful Indian Entrepreneurs in K-Link International Sdn. Bhd

Balakrishnan Parasuraman () and Shalini Raja Kapol
Additional contact information
Balakrishnan Parasuraman: Universiti Malaysia Kelantan
Shalini Raja Kapol: Universiti Malaysia Kelantan

A chapter in Industry Forward and Technology Transformation in Business and Entrepreneurship, 2023, pp 49-58 from Springer

Abstract: Abstract Public acknowledgement and accepting towards the MLM business in Malaysia are still low, in addition to the negative perception that it is a type of money scamming and laundering business rather than an income-generating and job-creating opportunity. Moreover, there are insufficient studies on Indian entrepreneurs in Malaysia as well as theoretical and empirical research on entrepreneurial leadership (EL) as the key factor that promotes entrepreneurial growth and development. This study aims to address these gaps by conducting a qualitative investigation on EL among Indian entrepreneurs in K-Link International Sdn. Bhd. with the aim of (1) describing the concept of EL in MLM from the successful Indian entrepreneurs’ perspective, (2) explaining the success factors of Indian entrepreneurs, and (3) examining the role of EL in creating successful Indian entrepreneurs in K-Link International Sdn. Bhd. The data were collected using semi-structured interviews and document review and it was analysed using thematic and content analysis. The findings showed that both management system and organisational factors highly influence EL in K-Link International Sdn. Bhd.

Keywords: Multi-level marketing; Entrepreneurial leadership; Indian entrepreneurs (search for similar items in EconPapers)
Date: 2023
References: Add references at CitEc
Citations:

There are no downloads for this item, see the EconPapers FAQ for hints about obtaining it.

Related works:
This item may be available elsewhere in EconPapers: Search for items with the same title.

Export reference: BibTeX RIS (EndNote, ProCite, RefMan) HTML/Text

Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-2337-3_5

Ordering information: This item can be ordered from
http://www.springer.com/9789819923373

DOI: 10.1007/978-981-99-2337-3_5

Access Statistics for this chapter

More chapters in Springer Books from Springer
Bibliographic data for series maintained by Sonal Shukla () and Springer Nature Abstracting and Indexing ().