Big Data Analytics Capability and Firm Performance in Retailing: A Systematic Review

Haidong Zhang () and Zailani Abdullah ()
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Haidong Zhang: Universiti Malaysia Kelantan
Zailani Abdullah: Universiti Malaysia Kelantan

A chapter in Industry Forward and Technology Transformation in Business and Entrepreneurship, 2023, pp 609-618 from Springer

Abstract: Abstract Big data analytics refers to the process of discovering trends, patterns, and correlations in vast amounts of raw data. It is a very important field of study because it helps the organisation to identify new opportunities that are based on data-driven decision-making. However, a comprehensive review of big data analytics is still limited, especially with respect to China. Therefore, in this paper, we provide a systematic review of big data analytics and firm performance specifically in retailing in China. This review will help in easily understanding the correlation between both and also set a clear direction for carrying out future research in this area.

Keywords: Big data; Analytics capability; Retailing (search for similar items in EconPapers)
Date: 2023
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Persistent link: https://EconPapers.repec.org/RePEc:spr:sprchp:978-981-99-2337-3_52

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DOI: 10.1007/978-981-99-2337-3_52

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